Yapı Kredi – ATM Farewell

When Yapı Kredi introduced QR code technology (allowing customers to withdraw cash without ever touching an ATM) we faced a unique challenge: how to change long-standing user habits and encourage the adoption of this new, contactless method.

Instead of a standard technical announcement, we decided to give the physical ATM buttons a voice. We imagined how they would feel as they were being replaced by a digital-first solution. This led to the creation of a “farewell letter” from the buttons themselves, addressed to the bank’s customers.

We transformed the standard ATM receipt, printed millions of times a year, into a new communication medium. On the back of every receipt, we printed a heartfelt, slightly humorous goodbye note from the buttons.

The Message:

“The time to part has come… We won’t see each other as often as we used to. You’ll be using QR codes to withdraw your money now. Don’t forget us, okay? Stop by once in a while, even if it’s just to press our buttons for old time’s sake. Signed, The ATM Buttons.”

By meeting the customer at the exact moment of their transaction, the campaign achieved massive reach and engagement:

• Over 1 million farewell letters reached customers in the first month alone.

• Over 1 million QR code transactions were completed during the campaign period.