McDonald’s – A Solid Favor / Perfume

We’ve all had that split second of hope when a guy on a street corner offers you “Duty Free” luxury perfume at a suspiciously low price. It’s a classic, harmless rite of passage in the school of life. While your friends might laugh as hard as they can at your expense, McDonald’s is the friend who has your back.

This TVC is the counterpart to our “African Prince” spot, shifting the focus from digital scams to the iconic street legends of Turkey. Whether it’s a suspicious email or a “luxury” scent sold out of a plastic bag, this campaign turns those famous “oops” moments into a celebration of young-and-naive optimism.

Beyond the “Perfume” and “Prince” TVCs, this was a fully immersive 360-degree campaign designed to “scam” our audience into a free meal. We brought the digital hustle to life through various touchpoints.

Watch the Full Case Study Here