McDonald’s – A Solid Favor / Prince
We’ve all had that moment of “Wait, maybe I am the chosen one” while reading a suspicious email from a distant prince. It’s a classic, harmless rite of passage. While your friends might never let you live it down, McDonald’s is here to give you a break.
This campaign turns the most famous digital “oops” into a celebration of young-and-naive optimism. We positioned McDonald’s as the ultimate supportive ally because even if your royal inheritance didn’t work out, a great burger at a fair price always will. This film is one of two TVCs in a campaign centered on the “hustles” we’ve all almost fallen for.
Beyond the “Prince” and “Hustle” TVCs, this was a fully immersive 360-degree campaign designed to “scam” our audience into a free meal. We brought the digital hustle to life through various touchpoints.
We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.