Domestos – Poetic Hygiene

Domestos isn’t just a cleaning product in Turkey, it’s a cultural phenomenon with a fanatical following. On social media, users frequently post “love letters” to the brand, expressing their deep, almost romantic devotion to the smell of bleach and the feeling of a truly clean home.

For Valentine’s Day, we decided to give these organic expressions of love the spotlight they deserved. We curated the most passionate, quirky, and heartfelt tweets from real users and brought them to life. By partnering with one of Turkey’s most iconic and romantic voice actors, we transformed these digital whispers into a fireplace-side poetry session. The resulting film was an ironic, hilarious, and deeply authentic celebration of the brand’s unique place in Turkish hearts.